Help center Reports What Is GMB Health Checker?

What Is GMB Health Checker?

Modified on Sun , 19 May at 11 AM

The GMB Health Checker is a diagnostic tool designed to analyze the health of your Google My Business (GMB) profile. It assesses the completeness, accuracy, and optimization of key elements like business hours, categories, and location, delivering a health score that reflects your listing’s performance.

Key Features:

  • Profile Completeness: Ensures all fields in your GMB profile are filled.
  • Keyword Optimization: Analyzes the use of relevant keywords in titles and descriptions.
  • Image Optimization: Verifies that images are formatted correctly and tagged.
  • Review Management: Evaluates customer reviews to boost engagement.

Why Optimizing GMB Listings is Important

An optimized GMB listing boosts local SEO, increasing your chances of appearing in the coveted local 3-pack. Accurate and complete listings build customer trust and improve engagement by providing all necessary business information.

Steps to Understand What is GMB Health Checker and How It Works

1. Log into your GMB Briefcase account.
2. Navigate to the "Dashboard".
3. Click on one of the listings for which you want to perform a health check.
4. This will navigate you to the "Location Dashboard".
5. Click on the "View Report" of the "Health Score" card.
6. This will open the GMB analysis report.
7. The system will analyze the selected listings and provide a detailed report, highlighting any issues or discrepancies.
8. Sections with green ticks indicate complete information.
9. Sections with red crosses indicate missing information.
10. Analyze areas like missing categories, reviews, photos, or posts.
11. Compare different listings and their respective health scores.
12. To view another listing’s health report, go back to the dashboard and select a different listing.
13. Use the action menu to refresh the health score or download the report as a PDF.
14. You can also record a video summary to share with your client.
15. After making changes to the GMB listing, re-run the report to see the improvements.
16. Download the updated report to show the before and after comparison.
17. Share or save the report for client communication and reference.
18. By following these steps, users will have a clear understanding of how to use the GMB Health Checker and maintain the health and optimization of their GMB listings.

Step-by-Step Guide to Using GMB Health Checker

  1. Login and Access Your Listings: After logging in, navigate to your GMB profiles.
  2. Run Health Check: The tool scans for missing or incorrect information, such as business hours or contact details.
  3. Review the Health Score: Aim for a score of 80% or higher for optimal visibility in local searches.
  4. Make Suggested Changes: Follow the tool’s recommendations to improve your score.
  5. Monitor and Repeat: Regular checks ensure your listing stays optimized.

Common Issues Identified by GMB Health Checker

  • Incomplete Profiles: Missing information such as descriptions or images.
  • Incorrect Categories: Ensures your business is in the most relevant category.
  • Keyword Optimization: Suggests better keyword usage for ranking.
  • Image Quality: Verifies image size and formatting for best display.

Benefits of Using GMB Health Checker

  • Saves Time: Automates the manual process of monitoring GMB profiles.
  • Improves Local SEO: Helps rank your business higher in local searches.
  • Enhances Customer Engagement: Provides users with accurate and engaging information.
  • Increases Trust: Well-maintained listings build customer confidence.

Optimizing for Google’s Local Pack

The local 3-pack highlights the top three local business listings. A fully optimized GMB profile is key to securing a spot here. The GMB Health Checker ensures adherence to best practices for improved local rankings.

Tips for Local Pack Optimization:

  • Encourage Reviews: Prompt customers to leave positive reviews and engage with them.
  • Complete All Fields: Ensure every section of your profile is filled out, including business hours and services.
  • Use High-Quality Images: Visuals play a crucial role in user engagement.
  • Leverage Keywords: Incorporate relevant keywords related to your business and location.

Conclusion

A fully optimized GMB profile is essential for local SEO success. The GMB Health Checker simplifies this process, offering insights and recommendations to keep your listing updated and competitive, helping you attract more customers and improve rankings.

Frequently Asked Questions

Q1: What does the GMB Health Checker analyze?

A: It analyzes your GMB listing for missing information, categories, reviews, photos, and more, offering a comprehensive health score.

Q2: Can I share the health report with clients?

A: Yes, you can download or share the report and even record a video summary for client communication.

Tags : gmb health, gmb optimisation

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