Different Types of Dashboards and Layouts Supported in GMBBriefcase

Modified on Sun , 19 May at 11 AM

Managing multiple data sources and visualizations in a business can quickly become overwhelming. Without the right dashboard, navigating crucial metrics or understanding performance can feel like piecing together a puzzle blindfolded. The consequences? Inefficiency, missed opportunities, and strategic missteps. Luckily, GMBBriefcase offers versatile dashboards and layouts designed to streamline data management. In this article, we will explore the different types of dashboards available and how their layouts solve these common frustrations.

Overview of GMB Briefcase Dashboards

GMB Briefcase is a versatile platform with several dashboards designed to track performance metrics, manage listings, and provide insights into business operations. The platform supports different layouts, enabling users to customize dashboards based on their specific needs.

• Customizable KPI Dashboards : Every business operates with unique KPIs, and GMB Briefcase allows you to set up customizable dashboards. You can prioritize the metrics that matter most to your business, whether it’s local search visibility, customer engagement, or review management. This flexibility ensures that businesses of all sizes and types can track performance effectively.
• Location Management Dashboards : For businesses with multiple locations, GMB Briefcase’s location management dashboards simplify the task of handling numerous Google Business Profiles. Instead of switching between individual profiles, the dashboard provides a comprehensive overview of all locations, showing metrics like customer reviews, profile views, and Google Maps interactions in one place.
• Review Monitoring Layout : Reviews are crucial for local businesses, and the review monitoringlayout allows businesses to track customer feedback across multiple locations. This dashboard displays customer sentiment, trends in review frequency, and changes in ratings. Businesses can quickly respond to negative reviews, improving their reputation and customer satisfaction.

  Steps to Identify the Different Types of Dashboards and Layouts Supported in GMB Briefcase

  1. Login to the GMB Briefcase.
  2. By default, table layout data is shown.
  3. In table layout, view different data in table format.
  4. Click on "Grid" to show data in grid format.
  5. The grid layout is useful when managing 10 or 15 GMB listings.
  6. Switch back to the table layout to access various KPI dashboards (Insight, Default, Post, Review, Ranking) in table format.
  7. Click on the dashboard dropdown menu to view different types of dashboards.
  8. Click on the "Insight Dashboard" in the dropdown menu.
  9. The Insight Dashboard shows key data for the last 7 days, including reviews, website clicks, driving directions, and calls.
  10. Download 7-days data reports by clicking the download button.
  11. Export data for specific timeframes by navigating to the Action Menu and choosing "Export in CSV".
  12. Click on the "Default Dashboard" in the dashboard dropdown menu, which provides key data like name, store code, last post, upcoming post, reviews, rating, Q&A, etc.
  13. Click on the "Post Dashboard" to track the performance of posts. It shows key data such as the last post, upcoming post, live post, schedule post, failed post, and auto-reschedule post.
  14. Use the Review Dashboard to track reviews and their responses.
  15. Use the Website Ranking Dashboard to track organic ranking. Ensure that you have added keywords for each business in the respective GMB listing.
  16. Manage group actions with the "Group Dashboard."
  17. Monitor location-specific data with the "Location Dashboard."
  18. Access advanced information using the "Advanced Dashboard."
  19. Create custom dashboards to track specific KPIs across posts, reviews, rankings, and more.

Key Layouts in GMB Briefcase

GMB Briefcase offers various layouts to accommodate different business needs. These layouts optimize how information is displayed, ensuring that businesses can access data in a way that is visually intuitive and actionable.

• Grid Layout : The grid layout is ideal for businesses managing multiple locations. Each location"s KPIs are presented in small, interactive blocks, giving you an at-a-glance overview of important metrics. For instance, one block might show total profile views, while another displays the number of customer calls generated from the profile.
• List View Layout : This layout presents data in a detailed list, which is perfect for those who prefer to analyze data line by line. It is commonly used for tracking performance metrics, reviews, and other detailed analytics. The list layout allows users to export data easily for further analysis or reporting.
• Chart-Driven Layout : For a more visual representation of data, the chart-driven layout is useful. It converts performance metrics into graphs and charts, helping users spot trends and make data-driven decisions more quickly. Charts can track changes in local rankings, customer engagement, and website traffic over time.

Benefits of Using GMB Briefcase Dashboards

The dashboards and layouts in GMB Briefcase are tailored to meet the specific needs of businesses focusing on local SEO and Google Business Profile management. Here are the core benefits:

• Improved Local SEO : By using GMB Briefcase, businesses can monitor and optimize their local search presence. The dashboard’s insights into profile views, search appearances, and customer actions help businesses improve their local rankings and stay competitive.
• Centralized Data Management : GMB Briefcase simplifies the process of managing multiple business profiles. Businesses with several locations can track all relevant data from a single platform, eliminating the need to juggle multiple accounts and making data management more efficient.
• Customizable Alerts The platform allows users to set up customizable alerts for key metrics. For instance, businesses can receive notifications when there is a significant drop in profile views or when a negative review is posted. These alerts ensure that businesses can respond to potential issues promptly.

How to Customize Your GMB Briefcase Dashboard

Customizing your dashboard in GMB Briefcase is a straightforward process. Here’s a step-by-step guide to setting it up:

1. Access the Dashboard Settings Once logged into your GMB Briefcase account, navigate to the dashboard settings. Here, you’ll be able to select which metrics and layouts you want to feature on your dashboard.
2. Select Relevant KPIs Depending on your business type, you’ll want to select the KPIs that matter most. For a retail business, customer footfall and calls may be important, while for service-based businesses, the number of bookings or inquiries might take precedence.
3. Choose Your Layout After selecting the KPIs, choose a layout that best suits your business needs. The grid layout works well for those managing multiple locations, while the chart-driven layout is ideal for those who prefer visual data representation.
4. Set Up Alerts Once the dashboard is customized, you can set up alerts for significant changes in KPIs. These alerts ensure that you stay on top of your business performance without having to constantly monitor the dashboard.

Conclusion

GMB Briefcase’s dashboards and layouts provide an invaluable tool for businesses looking to optimize their local SEO efforts and improve Google Business Profile management. Whether you are tracking customer reviews, analyzing local search performance, or managing multiple locations, the platform’s flexible and customizable options make it easier to stay organized and informed. By utilizing these dashboards, businesses can make data-driven decisions that enhance visibility, improve customer satisfaction, and ultimately drive more traffic.

Frequently Asked Questions

Q1: What is the difference between grid and table layout in GMB Briefcase?

A: The table layout shows data in a tabular format, while the grid layout is more suited for managing 10-15 GMB listings, displaying data in a grid format.

Q2: Can I create custom dashboards in GMB Briefcase?

A: Yes, you can create custom dashboards to track specific KPIs such as posts, reviews, and rankings based on your business needs.

Tags : dashboard, KPI

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